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Welcome! This is where we share updates, insights, and stories across the Mountain River Community.


Mountain River Venison Launches On www.TheFatCow.se
This week Mountain River Venison launched on www.thefatcow.se, the premium online store in Sweden. The Fat Cow provides quality and unique meat cuts at attractive prices to customers' front door. The Fat Cow featured Mountain River Venison in their "The Butcher's Talk" one-hour video. Shannon Campbell and Roy Giordano talk about venison and have some fun in the video. There is so much in this video that you will enjoy. So do watch this duo cook, laugh, and chat about the joys
May 26, 20223 min read


Terra Pacific Attends the First Annual “What Good Shall I Do” Conference & Ranch Retreat hosted by client Force Of Nature
Over the weekend of April 22-24, Angus attended a three-day conference hosted by Mountain River customer 'Force of Nature' at their 'Roam Ranch' in Fredericksburg, about an hour West of Austin in Texas hill country. Roam Ranch is a formerly conventionally farmed property that had been depleted by persistent tilling of the soil, planting of monoculture row crops, and overgrazing. The Force of Nature founders purchased the property in 2017 and restored the land under regenerati
May 12, 20224 min read


National Restaurant Association Show In United States - It Is Big & It’s Back
After a two-year hiatus, the National Restaurant Association, Restaurant, Hotel-Motel Show is back! This coming Saturday, May 21st through Tuesday, May 24th, I will attend the show held again at the McCormick Place Convention Center in Chicago. The show is traditionally the largest annual gathering of foodservice professionals in the Western Hemisphere. It features over 1,500 exhibitors displaying over 900 product categories - from food to beverages, equipment, technology, ta
May 12, 20221 min read


Patience Pays Off As Venison Rebounds
DINZ Article With Market Update Toward the end of 2021, we experienced a rebound in demand for venison from food service. Combined with a good supply of deer and the challenges of a dysfunctional freight sector, the 4th quarter of 2021 was one of the busiest times we have experienced. The result was good sales, happy customers, low stock, and optimism for the year ahead. Our partners stepped up with innovative sales programmes and efforts to reignite their customers' business
May 12, 20222 min read


Logistical hurdles but exporters confident
April/May/June edition of the Deer Industry News. Article by Ali Spencer, Deer Industry News writer. In the article, Ali Spencer writes that the Covid-19 disruption and, most recently, the conflict in Ukraine are presenting hurdles all the way along the cold chain for exporters. She notes they are having to nimbly find solutions for complex logistics challenges to make sure they can meet the strong recovery in demand for New Zealand venison as food service reopens around the
May 12, 20223 min read


Sweden Is Moving Ahead With Retail Activity
With support from the DINZ Marketing Innovation Fund, our team in Scandinavia is ploughing ahead with retail marketing activity in Sweden. Our task is to inform consumers that NZ farm-raised venison is a premium game meat, different from long-held perceptions of venison. By presenting a range of easy-to-cook cuts like leg fillets and medallions along with recipes, we give foodies in Sweden the opportunity to experience a taste of NZ venison in their own homes. Demonstrati
May 12, 20223 min read


North American Market Overview & D'Artagnan Sale
The 'Covid hangover' looms large over all aspects of the food and hospitality industry at present. Though pressures are easing, and there are solid inquiries. Of primary concern to most front-line restaurants, hotels and retailers are staffing issues. The "Great Resignation," as the phenomenon is known, continues, and almost all operators are short-staffed. Food cost inflation is currently setting records. In addition, the challenges in the physical distribution of goods to t
May 12, 20223 min read
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