Angus Cleland of Terra Pacific Marketing is immersed in the American market and loves to remind customers that they offer the best venison in the world. He has vast on-the-ground experience, be it exhibiting such as at the National Restaurant Association Show in Chicago, or presenting, in venues like the annual Halperns' Atlanta roadshow.
Angus says Chefs in the trade here certainly recognize the gold striped packaging as representing New Zealand farmed product and premium quality. In discussions with distributor reps and Chefs, we know there remains a street awareness, which supports the inherent value in the Cervena Quality Mark.
In a previous Community Update, he noted the enthusiasm for Cervena venison in the American market hasn't let up. He was reminded of this when meeting15 plus distributor sales representatives in Fort Lauderdale, Florida.
Our continuing role is to educate distributor sales reps & North American Chefs about the product's 'story' and provenance. The tenets of the Cervena program are the anchor of that story. As such, we remain fully supportive of the program as it gives a clear point of difference over any other game meat from other origins. Indeed it provides a point of difference from other Venison from New Zealand that may be produced to less accredited and exacting standards.
Mountain River now has the opportunity to assure the customers of our ongoing commitment to the high standards established by Cervena 30 years ago. Those standards have ensured that customers worldwide can enjoy a supply of the finest product available anywhere.