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Introducing the Deer Healthscape Farming Framework (DHFF)

This is a collaboration between Mountain River Venison and Lincoln University and falls within the Mountain River Future Value Project.


Mountain River Venison is pleased to announce a research partnership with Professor Pablo Gregorini and the Lincoln University Pastoral Livestock Production Lab. Internationally recognised for his pioneering work in functional grazing systems, plant-animal interactions, and animal welfare, Prof. Gregorini is now leading the Deer Healthscape Farming Framework (DHFF) project - a bold initiative that connects the dots between nature, nutrition, and the future of farming and profitability.


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Professor Pablo Gregorini of Lincoln University


This partnership is focused on designing next-generation deer farming systems - ones that are productive, profitable, and mutually beneficial for venison, people, and the land. Together, we’re building a model that reflects the future of food production: systems that deliver healthier animals, healthier environments, and healthier people.


Why It Matters


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Fortune Fish & Gourmet - 2025 Holiday Catalog

Fortune Fish & Gourmet - one of the leading names in U.S. specialty seafood and fine foods, and the parent company of D’Artagnan - has just released its 2025 Holiday Collection.


Curated to inspire memorable celebrations, this seasonal selection features a refined array of gourmet treasures and handcrafted treats.


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Among the highlights: a range of premium venison offerings from Mountain River Venison, chosen to bring distinctive flavour and festive flair to holiday tables across the country.

Fortune Fish & Gourmet proudly promotes the brand, stating:


"As free-range as it gets without being wild, grass-fed Cervena venison comes from New Zealand ranches that practice sustainable methods and provide the deer with vast pastures in a pristine environment. 

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MRV Farmers Lead the Way in Environmental Excellence

We’re pleased to share that several members of the Mountain River Venison farming community have taken top honours at this year’s Deer Industry Environmental Awards 2025, recognising bold, long-term leadership in sustainable deer farming.


These awards are a celebration of the commitment our farmers are making to not only produce exceptional venison, but to care for their land, animals, and communities.

Premier Elworthy Environmental Award


David and Jan Morgan & Family – Raincliff Station, South Canterbury

Sponsored by: Ministry for Primary Industries


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May 29, 2025 · updated the description of the group.

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