We have introduced a range of “new” cuts to the Swedish market through distribution company Menigo AB. Henning Kvick, the sales manager in charge of the Mountain River venison programme at Menigo spoke about his experience with the new cuts range at our Field Day.
Henning explained that reindeer became too expensive for many menus. That created an opportunity for an innovative new product. The range of Mountain River farm raised venison cuts from the leg and shoulder suit the requirements of trendy and busy restaurants. The meat is consistently tender, has a fresh clean flavour and is hand crafted for a top result in the kitchen.
Graham Brown has played a role in introducing the new cuts in Sweden. One particularly successful event was held in Stockholm at the Restaurant Academy of which Menigo are a sponsor.
Restaurang Akademien - Stockholm
15 chefs came to the Restaurang Akademien in Stockholm to try the new cut range.
Graham Brown introduced the cuts, all from the leg and shoulder. He explained that the deer are grass fed and the meat is from young animals, so all the cuts are tender and have a mild, fresh flavour. He asked the chefs to try a piece from the striploin and compare it to the other cuts. The chefs were amazed how tender all the cuts were. So the next step was for them to prepare their own creations using their choice of cut, striploin excluded.
Henning posts regularly on Instagram showing how chefs are using the product he is promoting. Follow his Instagram account - kvicken71. Links to some of his posts:
https://www.instagram.com/p/BgwZcD6DxD-/?utm_source=ig_embed
https://www.instagram.com/p/BgeYDeaDZ8v/?utm_source=ig_embed
Mountain river Venison journey at Menigo - Started in April 2017
Workshop with Graham Brown at Gondolen in May 2017.
Workshop with Graham, John Sadler and Shane Webster in September 2017 at The Academy for Restaurants.
A few facts about Menigo
Henning Kvick - Sales manager for fresh meat and vegetables - including frozen quality meat.
Instagram kvicken71
Menigo in figures
Employees: 900
Sales: 1 billion NZD
Number of products: 31 000 food, drinks, non-food and equipment
Number of customers: 15 000 in Sweden
Four distribution locations - Stockholm, Gothenburg, Malmo and Sundsvall
Menigo & Sysco - Since the summer of 2016, Menigo is owned by Sysco, the world's leading food service provider.