Cutting the meat to meet the market has reaped reward for venison processor and marketer Mountain River. 

The Canterbury-based venison exporter has made a breakthrough for New Zealand venison in Sweden with the official launch of its range of novel grilling cuts.

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Mountain River, a venison marketer and exporter, has launched a range of novel grilling cuts through one of Sweden’s leading restaurant wholesalers, Menigo.

Marketing manager John Sadler says Mountain River has been active in Sweden for 20 years, but this launch was dif...