On Tuesday August 20th, Angus from Terra Pacific attended the 9th annual ‘Halperns’ Steak & Seafood culinary showcase, held in the magnificent Oceans Ballroom at the Georgia Aquarium in Altanta. Angus presented Mountain River at the Halperns’ Atlanta roadshow.
Halperns’ are a blue-chip ‘center of the plate’ meat and seafood distributor in the Southeastern USA and have been a valued customer of Terra Pacific and Mountain River since 2005. This event is designed to showcase Halperns’ products to around 1500 of the region’s top chefs, restaurant owners and managers. Terra Pacific has participated every year.
The timing is particularly good as it coincides with start of fall and the menu changes the new season rings-in. Although we promote venison as a ‘year around’ menu offering, many restaurant operators are particularly receptive to the idea of a venison dish in the fall and winter seasons.
The evening before the show, Halperns’ provide a literal ‘banquet’ for their vendor partners who participate in the event. This is always a fun, casual and relaxed evening that showcases dishes prepared using Halperns’ stunning portfolio of meats and seafoods.
It provides the suppliers valuable personal time with the sales representatives who ‘wear out the shoe-leather’ on the streets promoting Mountain River Venison on a year-around basis. We can provide them key product and supply-side updates, new menu ideas and information that they can then pass along to their customers attending the show the next day.
Again this year (“back due to popular demand”!) we offered guests at the show a tasting of the now infamous ‘Red berry tea brined and cold smoked venison’ introduced to the USA by Chef Graham Brown. On more than one occasion we were told it was the ‘best bite in the show’!
It is always a great opportunity to showcase the Mountain River products on the world stage, among the finest in meat and seafood that Atlanta has to offer.
The event was a great success and bodes well for another strong selling season ahead for Mountain River Venison.